Welcome

Models can change the way we interact with and see the world.  They can drive innovation, build relationships, influence behavior and subsequently change the world.  Models are amazing and I have devoted much of my life to creating them. Only models inherently stop short of action and action is a required catalyst for realizing passion.  Without passion, the system forever requires more energy inputs than outputs achieved.

I  believe that enabling human potential and creating a sustainable planet are two of the most important and difficult tasks facing humanity.  In fact, they are what some theorists call wicked problems - problems that are nigh unsolvable.  

I'm now looking for a way to connect the dots and to move into action.

In my 15+ year career, I've been tasked to build better websites, expand empires, develop new identities, and re-launch brands. I have built the digital approach and tools of leading interactive agencies, written strategies, and developed significant expertise (and influence) in the social use of technology (social media).  I bring a focus and interest in the power of collaborative design, participatory research and how to use technology to leverage the efforts of the most passionate and active.

My skills, interests and learnings are most often placed into a "Digital Engagement" framework.  This is often the space within which I play but it is not what I do.

I am currently employed as Strategy Director at Twist Image in the Toronto office.

Featured articles:

• Participation Public of Spectrum.  Here I take the well established model of citizen engagement from the IAP2 and turn it on it's head.  While a final, usable model does not emerge, a number of significant insights point to the fact that traditional engagement may be seriously out of whack with emerging trends and opportunities.
• Wayne Knows What Many Word of Mouth Experts Don't. I was asked about how to generate word of mouth for a Montessori school project down East.  So I show how an unlikely commodity business owner in a ridiculously crowded market space has done just that.
• The Passion Economy eBook.  I've been exploring the role of the most passionate in the realm of brand engagement and influencing behavioral change.  This ebook represents a conversation with eleven of the leading thinkers in the digital space and their take on the "Passion Economy" Saul Kaplan proposed.
• The Role of Serious Play in the Boardroom.  This a humorous case study of the first time I used Serious Play techniques in a boardroom environment with powerful results.
• The Role of Messy in Social Media.  I seem to be on a "role" here.  This article was written to discuss the importance of Messy as a strategy for leveraging social media.
• Semantic Clustering for Nomenclature Purposes.  A proposal for a method to utilize basic semantic clustering research to better define a domain and subsequent nomenclature.
• Users, Objects and Goals.  A very detailed breakdown of a digital focused technique that defines the goals from the point of view of the end audience.  Most organizations are able to provide some level of detail on the organizational goals, but rarely are the value for and needs of the target audience well defined. This exercise gives me insight into the different requirements of internal and external stakeholders/users and actually creates a checklist at a very detailed level for a feature review/requirements assessment.