Our basic nature is to avoid suffering. But if we wish to live our purpose and find our calling, we have to stop running from that which pains us. We must walk into the heartache or choose to cocoon ourselves in mindless tasks and hide from what is truly meaningful.
Passion only comes after action. You might be thinking: Wait a minute, doesn’t passion come first? I want to do something, I’m curious about it, and so I do it. Action is motivated by desire, isn’t it?
The day I walked away from my corporate job, relief washed over me. I wanted to laugh and cry all at the same time. It was a heady time of excitement and opportunity. It was also when my fears vomited all over everything in my life.
“You have to be in sync with something that’s beyond you, because that synchrony gives you the strength that you need to bear your terrible limitations." — Jordan Peterson
Knowing our purpose is a pursuit that unites artists, philosophers, entrepreneurs and creators of all types. We each have to find our own way to put aside all the self-doubt and the external expectations and begin to explore our potential talents. But where to start?
I’ve spent the past year helping creators, artists and entrepreneurs launch and grow their businesses. In some cases, these ventures were their sole source of income and livelihood. In others, it was a side business.
Over that time, I have helped my clients to take charge of their marketing and to keep their business growth efforts rolling. I am calling my approach Momentum Marketing.
At this point, it feels like I’ve tried every productivity hack on the planet.
Most gave me a small boost in focus and a few even improved my perceived productivity for short periods. But at the end of the day, I had to recognize that my fixation on productivity tools was mostly just an insidious form of procrastination.