Goals and Conversions - They matter, even for artists!
A few people have asked me if they should be running paid advertising - pay per click type through Facebook, Google, Twitter, etc.
The answer is "probably" but with a giant caveat; make sure you aren't throwing your money away.
The best way to make sure you aren't pouring money into the toilet is to track conversions. You set a goal that you want people to achieve on your website. It could be to buy something, visit a page or join your newsletter. Then you track how many of the people who click on your ads accomplish your desired goal. This is a conversion.
I created these two videos to explain goals and conversions and then to give a high level introduction to the reports and how to set up a goal. I am using Google Analytics and Squarespace.
Please let me know if these are helpful. I'm curious as to whether the second video is clear enough or if I should break it down further.